One of our pipeline projects is to engage young people to advocate for Intangible Cultural Heritage (ICH) in Hong Kong. By encouraging creative reinterpretations of ICH, we help students explore and understand their cultural roots by appreciating our traditions and history. This allows them to retell our shared past, connect it with our present, and explore various creative possibilities for social impact.

We are delighted to have our first group of students from Hong Kong Baptist University (HKBU) advocating for one of the ICH items – the milk tea making technique – through a family story in the form of Visual Novel (VN). This learning experience aims to explore the history and context of milk tea making, engage students in digital storytelling in an authentic manner, and raise awareness among young people about Hong Kong-style milk tea making as an ICH item.

We are very proud to present the Visual Novel Demo at the Intangible Cultural Heritage Fair at Central Market on November 4th and 5th, 2023. We were delighted to witness how the idea, story content, and visual medium of this project connected with many young visitors to the fair. 

Thanks to the collaboration with the Language Center at  (HKBU), we were able to put together an amazing student team comprising members from disciplines such as Business Management, Art and Tech, and International Relationship Studies. We strongly believe in interdisciplinary collaboration and teamwork for each project we curate, aiming to provide a rewarding learning experience for participating students and create a positive impact for young viewers. We also take immense pride in the collaborative approach that the students took within their multicultural team, which included members from the Philippines, Hong Kong, Myanmar, and beyond. Cross-cultural collaboration and project ethics are additional key features of the learning process, which is part of our advocacy for Intangible Cultural Heritage through new media and artistic forms.